Three blog opportunities your business is placed to win — scored, each naming the page it would beat. Keep one and it comes back researched, sourced, and sitting in your own CMS as a draft with the meta fields already filled in.
The run stops halfway. Three scored opportunities, each carrying the asset you own that the ranking pages don't. Delete two, rewrite the angle of the one you keep — the writer follows your line exactly. Nothing expensive runs until you have.
Angle: retainers fail on scope creep, not on the rate — and we have the timesheet data to show where it starts
Primary term: agency retainer pricing
Search intent: commercial
Why we win it: three years of our own retainer data; the ranking pages have none
Two listicles, neither showing a single real number.
Angle: the ritual everyone defends, removed — and what it cost us to find out
Primary term: client kickoff process
Search intent: problem-solution
Why we win it: a first-person account nobody ranking has
Template posts — all advice, no evidence.
Angle: a real scope doc, annotated, with the clauses that stopped the fights
Primary term: agency scope of work
Search intent: informational
Why we win it: we can publish the actual document
Generic templates behind email walls.
The score is editorial judgement — fit with your proof, the size of the gap, how close the reader is to buying. It is never a search volume or a difficulty rating: Jasify has no data source for those, so a number there would be invented.
Every tool tells you what its AI produces. This is what this one will not produce — enforced in the workflow, not promised in the marketing.
Every figure carries the URL it came from. The editor checks each one against the research, claim by claim, and cuts anything that isn't there.
It links only to URLs that appeared in your own site context. If it has none, it adds none, rather than guessing a path that looks right.
Anything your Brain doesn't hold is left as a marked blank for you to fill, never covered with a plausible sentence.
Not an outline and not a content brief. The article, edited, sourced, and already sitting in your CMS with every field a post needs filled in.
The rate is almost never the problem. Scope creep is, and it starts in week three — here is where we watched it happen across three years of our own retainers.
If you're re-pricing a retainer that keeps losing money, the answer is usually not a higher rate. It's the four hours a month nobody agreed to. We went back through 38 months of our own retainers and the pattern was the same every time.
Agencies bill an average of 62% of the hours they work, and the gap is almost never one big unbilled project. In our own numbers it was requests under 40 minutes — the ones too small to raise, arriving twice a week, for eleven months.
[NEEDS: the median overrun figure from the 2024 cohort] — left blank on purpose. Your Brain didn't hold it, so nothing was invented to fill the sentence.Deciding is cheap. Writing is not. So the expensive half never starts until you've picked the angle — which is the one judgement a person is genuinely better at.
Reads your site out of the Company Brain, reads what currently ranks in your niche, and proposes three scored opportunities.
Delete two. Rewrite one line. Approve.
Researches the term you chose, writes the post in your voice, fact-checks every number against that research, and files it in your CMS.
Paste your address once and press Check. On WordPress you approve Jasify on your own site in a single click — nothing to copy, nothing to paste, and we never see your login. You choose whether posts arrive as drafts or go live, and nothing in the workflow can override that.
More platforms are coming. Until then, any other site can receive each finished post at an endpoint you control.
Import it once. That's where the voice, the proof points and your real page URLs come from — and it is the whole difference between a post only you could publish and one anybody could.
What you do, who reads you, what you can say that competitors can't, and what the blog is for. Two minutes, and every future run uses them.
Runs weekly from your first launch onward — Monday morning, three fresh angles waiting. Ignore them and nothing is spent past the gate.